Digital Marketing in The Workplace and as A Career

DIGITAL MARKETING AND ITS PLACE IN THE WORK ENVIRONMENT

Digital Marketing is currently referred to as “Non-Traditional” Advertising. However, Digital Marketing is rapidly becoming the “Traditional” Advertising; marketing dollars are shifting to Digital Marketing at a dramatic pace (13% per year!).

An understanding of Digital Marketing will aid Marketing Careers, but it will aid any current business role. Digital Marketing has made it’s way into all aspects of business.

FIRST OF ALL – WHY IS DIGITAL MARKETING IMPORTANT?

You only have to look at the table below to explain why Digital Marketing is important.

DIGITAL BRANDS RISING TO THE TOP

Notice Google is Number One.

INTERNET USERS IN THE WORLD AND CANADA

Internet use by Canadian’s is per capita the highest in the world. Canadian’s spend on average 36.3 hours every month on the Internet!

MARKETERS MOVE TO WHERE THE AUDIENCE IS

DIGITAL MARKETING GROWTH FAR EXCEEDS OTHER FORMS OF ADVERTISING

As users increase, Digital Marketing continues to grow at the expense of other Advertising Mediums. Digital Marketing spending is increasing at 13% per year.

INTERNET IS IMPORTANT IN EVERY PART OF BUSINESSES

WHAT IS DIGITAL MARKETING?

Digital Marketing is marketing that includes all things “Digital”. While the Internet is a big piece of the Digital Marketing puzzle. Digital Marketing also includes other digital mediums such as TV, Radio, and Text.

DIGITAL MARKETING IS THE MOST ADVANCED ADVERTISING

INTERNET MARKETING MODEL

The Internet Marketing Paradigm consist of four goals, customer acquisition, customer conversion, customer retention, and growth in customer value.

INTERNET MARKETING – BECOMES DIGITAL MARKETING

DIGITAL MARKETING (For Now!) – IT WILL CHANGE

IN A NUTSHELL – DIGITAL MARKETING IS GROWING FAST!

The share of budget allocated for digital marketing is growing. According to Gartner’s “Digital Marketing Spending” report, digital marketing budgets will increase by 10% in 2014; 28.5% of marketing budgets were allocated to digital in 2013, or about 3% of revenue. On average, companies surveyed spent nearly 11% of their 2013 revenue on marketing activities overall.