Organic or Free Search Marketing: Bringing Free Traffic to your Website
Organic marketing is web traffic that comes to your site via non-paid advertising. It is mostly drive by your website structure & content, blogs and social media. While challenging, the financial benefits of effectively structuring your site and establishing search friendly content is worth the effort.
Website Structure
Search Engine Optimization (Organic Search Marketing) is the most important aspect of your online marketing strategy. We will develop your site & page structure to optimize search traffic. With the end goal of bringing your desired search outcomes into the first search page.
Website Content
We can assist you with finding the right balance between valuable selling & brand content and the necessary organic search content. There are two needs: one, is to ensure your customers get the information they require for the selling process and secondly, that your content bring customers to your business website site via search.
Social Media & Indirect Online Marketing
Social Media Marketing
Unlike other forms of online marketing, with social media you are interacting with customers one-on-one or via smaller groupings (unless your brand is very well known). To be successful there are no short cuts. However, while the marketing audience is smaller, you have the opportunity to build a strong relationship with the customers you are interacting with. This will reap rewards well into the future of your business.
Blog & Forum Marketing
A good Blog or Forum gives your business an excellent interactive discussion and information site. A good blog gives your business an excellent interactive discussion and information site. It can also increase your overall site ranking.
Links and Like Minded Sites
It is very important to have links from supporting websites. We can assist you in determining the links to select. Each industry has relevant reference pages to consider. They can be a valuable source of leads and can increase site ranking with a strong incoming link.
Paid or Non-Organic Marketing: Paid Traffic to your Website
Often you cannot wait for the Organic Marketing to bring up the desired search result or the search result you are seeking is too competitive. In these cases, if there is a financial benefit, you want to establish some paid marketing. Financial measurement data is important with this activity. Paid marketing is almost always Paid Pay Click traffic that comes to your site via various paid mediums. The biggest PPC service is Google Adwords, which is keyword purchasing service. The second is size is Bing Ads. Just by using Google Adwords and Bing Ads your business can reach 90% of searchers.
Measurement for Ongoing Improvement
The management of your offline and online data is probably the most important decision for you website after its content. The ability to identify the data being transferred and the automating and systematizing this transfer (ie Google Adwords, products, social media, etc) is essential to the successful management of your marketing efforts.
Offline Marketing Can Be an Important Part of Your Marketing Mix
The internet search universe is getting more and more crowded. An affective offline promotion can bring customers to your website beyond your internet efforts. Aspects such as flyers, direct mail, newspaper ads, radio spots and more can all aid your profitable growth.
CASE STUDY : The Added Touch in Oakville, Ontario
CASE STUDY : The Added Touch in Oakville, Ontario