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Logo Types

Logo Types

Illustration style logo design

Plus Points:

Illustrative logo designs are high impact with WOW factor and as such are very popular. Logo designs that are created using illustration skills are drawn out with pen and ink at the concept stage before digitizing. This means they are completely unique. Illustrative logo designs are also the best value for money because they require expert graphic design skills. Only real designers can work to this level of quality and skill.

Read the case study of Pirate Bay Coffee to see for yourself how our designers got to this completed design.

Negative Points:

Illustrative logo designs contain complex designs with many colors, traditional print shops can be expensive. Having said that, digital printing is fairly low cost and is the way the print industry is moving. This means that if you shop around for the right printer you will not pay a premium for printed materials. The Logo Company will be happy to work direct with your printer of choice free of charge. We can also recommend a print solution to you or you can use our own high quality business printing solution. Another negative is that at very small sizes your logo design may be difficult to read.

Emblem-iconic styled logo design

Plus Points:

The iconic/emblem type logo design is very popular with new businesses and high tech’s. The style is clean and very professional. The emblem/icon usually represents in some way what the business is about. The icon can also be an abstract that has a deeper meaning. Modern fonts, few colors and traditional layout work very well with this logo type. The text can appear to the right of the icon as shown here or can appear below or even to the left. Easy to print and to brand the business. Works well even at smaller sizes.

Negative Points:

Can go out of fashion very easily (Think ball and swoosh of the late 1990s early 2000s). Can be cryptic.

Text style logo design

Plus Points:

This is the design style preferred by Fortune 500 companies. It feels clean and strong and the design can last a lifetime. Easy to remember. Not based on fads and fashions. Designed well a text based logo design usually consists of more than just a standard everyday text font. The font would usually be rare and something would be done by the designer to make the logo intelligent and memorable. Often subtle. Very easy to brand and low cost to print.

Negative Points:

Lacks WOW factor and as such smaller businesses usually benefit less using this type of design.

How To Maintain Your Online Brand

Tips In Maintaining Your
Online Brand

Tip One: Setting Up Your Web Presence

Your Name: Of course an important part of your online platform is a website that includes your name in some form. Even if you are not ready to to begin getting serious about your online brand, you might want to consider “parking” a name domain if it is available.

Your Expertise: There are countless ways to set up your website and social media content. Most likely this will involve some sub-domains highlighting your chosen areas of expertise. Start gathering and organizing everything that relates to your online brand.

Tip Two: Don’t Hold Back

Let Them Know You: Your online platform is about you presenting a genuine persona to those seeking your expertise. Try to let others get a feel for who you are as a person. It does not have to be too personal, but enough to set you apart from the “online person next to you” selling the same service.

Give Them Something of Value: There is nothing more important we can point out on this page. It is the most common mistake made by those setting up an online brand. Give them something to reward them for finding you! They most likely had a question, answer it for them and they will remember you. And besides, if they don’t go further with you, there are very important Search Optimization factors that come from being linked to and how long they stay on your website, etc.

Tip Three: Stay Current and Engaged

Stay Current: You have to stay relevant! New articles and information and social updates should be planned and to occur regularly. It helps to build up a following and presents the “best online you” to any new Internet seekers.

Stay Engaged: The Internet is a “two way” medium. You need to stay engaged with what is occurring in your area of expertise and what is being sought out by the Internet searchers. Often through analysis, you can even react to what is bringing people to you that you have not considered.

Tip Four: Your Online Profile Is Made Of A Lot Of Breadcrumbs

Website: Your website will be a mixture of art and science, structured effectively it will make your content available to those you want to entice. However, with content there are no short-cuts. Little by little as you build up your website with valuable information. you will find yourself being sought out more and more; but it takes time.

Social Media: Social media is currently a bit overrated. However it is still important to your online brand. It can take some time to get your social media presence noticed, but when it does, it can be extremely powerful in establishing your online brand.

Third Party: Often depending on your industry, you can find services and associations that can bring traffic to your online presence. Often, this is the greatest source for new leads.

All of these mediums in conjunction work together to help develop your online brand. This leads to an achievement of your goals as you attract new viewers. Contact us today and we can guide you through your online development.