How To Maintain Your Online Brand

Tips In Maintaining Your
Online Brand

Tip One: Setting Up Your Web Presence

Your Name: Of course an important part of your online platform is a website that includes your name in some form. Even if you are not ready to to begin getting serious about your online brand, you might want to consider “parking” a name domain if it is available.

Your Expertise: There are countless ways to set up your website and social media content. Most likely this will involve some sub-domains highlighting your chosen areas of expertise. Start gathering and organizing everything that relates to your online brand.

Tip Two: Don’t Hold Back

Let Them Know You: Your online platform is about you presenting a genuine persona to those seeking your expertise. Try to let others get a feel for who you are as a person. It does not have to be too personal, but enough to set you apart from the “online person next to you” selling the same service.

Give Them Something of Value: There is nothing more important we can point out on this page. It is the most common mistake made by those setting up an online brand. Give them something to reward them for finding you! They most likely had a question, answer it for them and they will remember you. And besides, if they don’t go further with you, there are very important Search Optimization factors that come from being linked to and how long they stay on your website, etc.

Tip Three: Stay Current and Engaged

Stay Current: You have to stay relevant! New articles and information and social updates should be planned and to occur regularly. It helps to build up a following and presents the “best online you” to any new Internet seekers.

Stay Engaged: The Internet is a “two way” medium. You need to stay engaged with what is occurring in your area of expertise and what is being sought out by the Internet searchers. Often through analysis, you can even react to what is bringing people to you that you have not considered.

Tip Four: Your Online Profile Is Made Of A Lot Of Breadcrumbs

Website: Your website will be a mixture of art and science, structured effectively it will make your content available to those you want to entice. However, with content there are no short-cuts. Little by little as you build up your website with valuable information. you will find yourself being sought out more and more; but it takes time.

Social Media: Social media is currently a bit overrated. However it is still important to your online brand. It can take some time to get your social media presence noticed, but when it does, it can be extremely powerful in establishing your online brand.

Third Party: Often depending on your industry, you can find services and associations that can bring traffic to your online presence. Often, this is the greatest source for new leads.

All of these mediums in conjunction work together to help develop your online brand. This leads to an achievement of your goals as you attract new viewers. Contact us today and we can guide you through your online development.

Written by

Garrett Hall is an online marketing & development expert with eosFirst AuroraCon. eosFirst is a website design, online development, online marketing and information technology consultancy.

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