Internet Marketing Plan Template – Time Based Vs Traditional Medium Based
Internet Marketing Plan - Time Based
Month 1
| Search engines. Since I know very little about how search engines work, I need to concentrate on learning and applying what I’ve learned to increase the amount and quality of traffic coming to my site from search engines. |
| Obtain program for easily monitoring Web traffic and study where my traffic has been coming from. |
| Learn as much as I can about getting listed in search engines and writing/designing/coding pages to get pages ranked high in searches. |
| Study which phrases relevant to my products and services are most searched upon. |
| Change pages and create new pages at my site in accordance with what I’ve learned. |
| Register pages and pay for listings if that’s appropriate. |
| Learn how to optimize press releases so they will be found through search engines. |
| I haven’t had an organized publicity program in place for a while, so I need to begin with gathering some of the necessary ingredients. Then the general plan involves issuing at least one press release per month. |
| Obtain relevant PR contact information from Bacon’s at the public library. |
| Use online media directories such as those listed here to compile a fuller list of targets for PR. |
| Distribute at least one press release this month designed to produce more website traffic and more Marketing Minute subscribers, using the techniques described here. |
| Direct mail. I obtained my first 500 Marketing Minute subscribers through postcards, so I should resume this method of inviting people to get a marketing tip from me every week by e-mail.individuals whom I have good reason to believe are likely clients. |
| Get a marketing tip from me every week by e-mail. Individuals whom I have good reason to believe are likely clients. |
| Send Webcards of the Marketing Minute (which I got through GFX Printing) to business editors to encourage them to subscribe. |
| Posting content. This item refers to posting material by me at article sites inviting contributions, where I’m rewarded through increased traffic, links and more book sales. |
| Convert this month’s press release into an article and post at free content sites. |
| Post Internet Marketing article #1 (previously written) at free content sites. |
| Links. Inbound links not only bring appropriate traffic to one’s site but also improve rankings in certain search engines, such as Google. |
| Find informational sites on writing, on small business and on marketing and submit pages from my site as suggested links. |
| Discussion groups. I already belong to and participate in about six discussion lists (topical discussions carried on among subscribers by e-mail). I serve as moderator of one of these, I-Content. Of course, there are lots more where I can have an influence and attract subscribers, visitors and clients. |
| Post something related to this month’s new product in each of my regular discussion haunts. |
| Web site and infrastructure. A web site is an ever-evolving entity. I’m constantly changing, adding to and improving mine. |
| Make sure every article and feature at my site contains appropriate keyword meta tags, which help for some search engines’ rankings. |
| Revise or remove outdated information. |
| Create and install “e-mail a friend about this page” utility. |
| Ponder changes I could make to convert more visitors to buyers. |
Month 2
| Search engines. |
| Continue to monitor the amount of daily traffic, which search engines are sending me visitors and which keyword phrases are bringing people to my site. |
| Find answers for aspects of the search engine process that I don’t understand and make changes accordingly. |
| Publicity. |
| Decide on 6-12 industries to target for the rest of this year and compile PR contact lists for each niche. |
| Distribute at least one press release this month designed to produce more Website traffic and more Marketing Minute subscribers. |
| Direct mail. |
| Send Webcards of The Marketing Minute to executive directors of professional organizations for selected niche markets. |
| Posting content. |
| Convert this month’s press release into an article and post at free content sites. |
| Post Internet Marketing article #2 at free content sites. |
| Add this fall’s seminars to free seminar listing sites. |
| Links. |
| Using link popularity.com, follow the links for popular sites similar to mine and submit pages from my site to those sites as suggested links. |
| Discussion groups. |
| Research the most active discussion boards for sales, marketing, publicity, Internet marketing and other relevant topics and visit the top half dozen or dozen once a week to participate. |
| Subscribe to two new discussion lists and participate regularly on my favorite lists in a way that helps promote my newly released products. |
| Web site and infrastructure. This month: |
| Add excerpts or long explanatory copy for products and services that don’t yet have that. |
| Make changes in the wording of key pages to attract traffic on relevant keywords that I have totally missed. (E.g., I’m doing very well on “freelance writing” and terribly on “magazine writing.”) |
| Check outbound links for accuracy and remove dead links. |
| Change or add to the sample makeovers/upgrades at my site. |
Month 3
| Search engines. |
| Continue to monitor the amount of daily traffic, which search engines are sending me visitors and which keyword phrases are bringing people to my site. |
| Register new pages or features in the free search engines and directories. |
| Research appropriate keywords for promoting new products, services or informational pages. |
| Publicity. |
| Distribute at least one press release this month designed to produce more website traffic and more Marketing Minute subscribers, customized for each of the target niches. |
| Distribute at least one press release tied to the release of my web marketing makeover book at the end of this month. |
| Brainstorm with web marketing makeover book’s publicist on ideas she can help implement. |
| Direct mail. |
| Send Marketing Minute postcards to my old, not-used-in-two-years mailing list. |
| Posting content. |
| Convert this month’s press releases into articles and post at free content sites. |
| Post Internet Marketing article #3 at free content sites. |
| Links. |
| Follow the links for intriguing sites I’ve recently come across and submit pages from my site to those sites as suggested links. |
| Discussion groups. |
| Visit the top half dozen or dozen discussion boards once a week to participate. |
| Subscribe to two new discussion lists and participate regularly on my favorite lists in a way that helps promote my newly released products and services. |
| Web site and infrastructure. |
| Complete and launch new web site on related topic. |
| Offer new consulting services related to the new web site. |
| Consider design or technical improvements to boost my site’s perceived professionalism. |
Month 4
| Search engines. |
| Register newly launched Website in major search engines. |
| Continue to monitor the amount of daily traffic, which search engines are sending me visitors and which keyword phrases are bringing people to my site. |
| Find answers for aspects of the search engine process that I don’t understand and make changes accordingly. |
| Publicity. |
| Distribute at least one press release this month promoting my newly launched Website, customized for appropriate target niches. |
| Distribute at least one press release tied to the release of the second edition of my $500/Year Internet marketing book at the end of this month. |
| Brainstorm with $500/Year Internet marketing book’s publicist on ideas she can help implement. |
| Distribute at least one press release this month promoting the viral marketing tool introduced last month. |
| Direct mail. |
| Send Marketing Minute postcards to speakers bureaus. |
| Posting content. |
| Convert this month’s press releases into articles and post at free content sites. |
| Post Internet Marketing article #4 at free content sites. |
| Links. |
| Solicit links for new web site. |
| Discussion groups. |
| Visit the top half dozen or dozen discussion boards once a week to participate. |
| Subscribe to two new discussion lists and participate regularly on my favorite lists in a way that helps promote my newly released products. |
| Web site and infrastructure. |
| Check outbound links for accuracy and remove dead links. |
| Update pages at my site to tie into my two books coming out this fall. |
| Update this marketing plan to incorporate new ideas and address unexpected obstacles. |
| If Marketing Minute subscriptions have increased as sharply as planned, investigate moving to a new subscription service that’s cost-effective for that many subscribers, select a vendor and implement the move. |
| Advertising. |
| If revenues have increased as anticipated, investigate online and offline advertising venues for promoting my high-profit products and services. |
Month 5
| Month 5 |
Month 6
| Month 6 |
Year 2
| Year 2 |
Written by eosfirst
Garrett Hall is an online marketing & development expert with eosFirst AuroraCon. eosFirst is a website design, online development, online marketing and information technology consultancy.
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