Keys To Building An Effective Customer Database
Article by eosFirst produced for Retail Council of Canada on building a Retail Customer Database
Article by eosFirst produced for Retail Council of Canada on building a Retail Customer Database
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Sawdust City Brewing Co. (I think so)
397 Muskoka Rd. N, Gravenhurst, ON P1P 1G3
Company Website Link
Power (I think so)
The Oar & Paddle Restaurant (I think so)
530 Muskoka Road N, Gravenhurst, ON P1P 1G3
Company Website Link
Power (I think so)
Oliver’s Coffee Shop
520 Muskoka Road S., Gravenhurst, ON
Website Link
Tripadvisor Link
No Power
The Coffee Station
150 Second St S, Gravenhurst, ON P1P 1H4
Company Facebook Link
Company Google+ Link
Power (I think so)
Gravenhurst Public Library
180 Sharpe St W, Gravenhurst, ON
Company Website Link
Power
Gravenhurst Chamber of Commerce
275 Muskoka Road South, Gravenhurst, Ontario, P1P 1J1
Company Website Link
Power
McDonalds
1105 Bethune Dr S, Gravenhurst, ON P0C 1G0
Company Website Link
Other Website Link
No Power
Tim Hortons In Town
150 Talisman Dr, Gravenhurst, ON P1P 1K8
Other Website Link
No Power
Canadian Tire
431 Talisman Drive, Gravenhurst, ON P1P 0A7
Other Website Link
No Power
Portage Coffeeworks / Portage Coffee Works
2362 Hwy 11 S, Gravenhurst, ON P1P 1R1
Other Website Link
Not Sure of Power
Tim Hortons on Highyway 11
Hwy 11 S, Gravenhurst, ON P1P 1R1 or 44.8847086,-79.3394588
Other Website Link
No Power
The other day I was talking with a friend and discussing with him how Internet marketing and maintaining a business website presence has changed. I am writing this blog article with him in mind, but let me share it with you (hint – this blog article is an example of how the internet marketing and website presence is changing).
In the beginning (okay I am now sounding like the old guy, but…) all you had to do was create the business website with your product or service offering, clean up your search engine optimization (SEO) and maybe purchase a few affordable paid advertising sources and the sales traffic to your website would come. Especially if what you sold had any specific aspects that differentiated it from the larger Internet universe. However, these days the space is getting too crowded, and as the developing world becomes more and more online capable and savvy, there is going to be an even great growth of Internet content.
When I was searching for an image on Internet growth for this blog article, I stumbled upon a chart by a business called “Pingdom” (www.pingdom.com). In looking at their images, I made my way to their website. Pingdom is a website monitoring service and if I was looking for another performance monitoring service, I would now give their business a quick consideration.
Do you think I would have found Pingdom by searching for “website performance monitoring”? Or do you think I knew the company “Pingdom” before today? The answer is no to both these questions, my relationship with Pingdom did not exist for me until they gave me something I wanted today.
Your company name and your listing of services do not really matter. What matters is how you support what the person is searching for!
With internet communication, it is not what you do; it is how you immediately help people searching for something that builds the relationship.
Let me give you an example. There are probably hundreds of companies who offer insurance to mining companies. Most of their leads are going to come from word-of-mouth. However, those insured might have a question that they would rather research online than by contacting their representative. Or they might be considering another company if they are not satisfied with their existing mining company insurance provider.
They would then type in Google Search: mining company insurance.
With this search Chubb (Search #1 -http://www.chubb.com/businesses/cci/chubb1682.html) is now in my basket of companies to consider for my Mining Company’s insurance needs. These guys seem to know their stuff. But…
Chubb is not trying to really help me. All they want to do is sell me something. They are just like all the other companies as I click links going down the search page. The company that would hold me and get me to bookmark them is the one that gave me lots of information about mining insurance in addition to their service offering. I know they want to sell me something, but I would see their expertise and graciousness and would remember them and put them to the top of my list.
Companies not seeing the need to better support the questions of those online are missing incredible opportunities. Your business better “get over itself”, it is not about you, it is about the needs of the Internet searcher. Start giving them something beyond what you sell, it is not enough anymore to talk about your business. Start trying to help your customer right away with their search question. If you treat them well, many will come closer and buy your services or products.
eosFirst.com is located in Oakville, Ontario. Garrett Hall and his team have assisted businesses across Canada with their online development. Contact us today if you have any questions or would like us to get your business website content and marketing up to speed.
More than 100 Very Useful Keyboard Shortcuts must read
SHARE THE KNOWLEDGE……..
Keyboard Shorcuts (Microsoft Windows)
1. CTRL+C (Copy)
2. CTRL+X (Cut)
3. CTRL+V (Paste)
4. CTRL+Z (Undo)
5. DELETE (Delete)
6. SHIFT+DELETE (Delete the selected item permanently without placing the item in the Recycle Bin)
7. CTRL while dragging an item (Copy the selected item)
8. CTRL+SHIFT while dragging an item (Create a shortcut to the selected item)
9. F2 key (Rename the selected item)
10. CTRL+RIGHT ARROW (Move the insertion point to the beginning of the next word)
11. CTRL+LEFT ARROW (Move the insertion point to the beginning of the previous word)
12. CTRL+DOWN ARROW (Move the insertion point to the beginning of the next paragraph)
13. CTRL+UP ARROW (Move the insertion point to the beginning of the previous paragraph)
14. CTRL+SHIFT with any of the arrow keys (Highlight a block of text)
SHIFT with any of the arrow keys (Select more than one item in a window or on the desktop, or select text in a document)
15. CTRL+A (Select all)
16. F3 key (Search for a file or a folder)
17. ALT+ENTER (View the properties for the selected item)
18. ALT+F4 (Close the active item, or quit the active program)
19. ALT+ENTER (Display the properties of the selected object)
20. ALT+SPACEBAR (Open the shortcut menu for the active window)
21. CTRL+F4 (Close the active document in programs that enable you to have multiple documents opensimultaneou sly)
22. ALT+TAB (Switch between the open items)
23. ALT+ESC (Cycle through items in the order that they had been opened)
24. F6 key (Cycle through the screen elements in a window or on the desktop)
25. F4 key (Display the Address bar list in My Computer or Windows Explorer)
26. SHIFT+F10 (Display the shortcut menu for the selected item)
27. ALT+SPACEBAR (Display the System menu for the active window)
28. CTRL+ESC (Display the Start menu)
29. ALT+Underlined letter in a menu name (Display the corresponding menu) Underlined letter in a command name on an open menu (Perform the corresponding command)
30. F10 key (Activate the menu bar in the active program)
31. RIGHT ARROW (Open the next menu to the right, or open a submenu)
32. LEFT ARROW (Open the next menu to the left, or close a submenu)
33. F5 key (Update the active window)
34. BACKSPACE (View the folder onelevel up in My Computer or Windows Explorer)
35. ESC (Cancel the current task)
36. SHIFT when you insert a CD-ROMinto the CD-ROM drive (Prevent the CD-ROM from automatically playing)
Dialog Box – Keyboard Shortcuts
1. CTRL+TAB (Move forward through the tabs)
2. CTRL+SHIFT+TAB (Move backward through the tabs)
3. TAB (Move forward through the options)
4. SHIFT+TAB (Move backward through the options)
5. ALT+Underlined letter (Perform the corresponding command or select the corresponding option)
6. ENTER (Perform the command for the active option or button)
7. SPACEBAR (Select or clear the check box if the active option is a check box)
8. Arrow keys (Select a button if the active option is a group of option buttons)
9. F1 key (Display Help)
10. F4 key (Display the items in the active list)
11. BACKSPACE (Open a folder one level up if a folder is selected in the Save As or Open dialog box)
Microsoft Natural Keyboard Shortcuts
1. Windows Logo (Display or hide the Start menu)
2. Windows Logo+BREAK (Display the System Properties dialog box)
3. Windows Logo+D (Display the desktop)
4. Windows Logo+M (Minimize all of the windows)
5. Windows Logo+SHIFT+M (Restorethe minimized windows)
6. Windows Logo+E (Open My Computer)
7. Windows Logo+F (Search for a file or a folder)
8. CTRL+Windows Logo+F (Search for computers)
9. Windows Logo+F1 (Display Windows Help)
10. Windows Logo+ L (Lock the keyboard)
11. Windows Logo+R (Open the Run dialog box)
12. Windows Logo+U (Open Utility Manager)
13. Accessibility Keyboard Shortcuts
14. Right SHIFT for eight seconds (Switch FilterKeys either on or off)
15. Left ALT+left SHIFT+PRINT SCREEN (Switch High Contrast either on or off)
16. Left ALT+left SHIFT+NUM LOCK (Switch the MouseKeys either on or off)
17. SHIFT five times (Switch the StickyKeys either on or off)
18. NUM LOCK for five seconds (Switch the ToggleKeys either on or off)
19. Windows Logo +U (Open Utility Manager)
20. Windows Explorer Keyboard Shortcuts
21. END (Display the bottom of the active window)
22. HOME (Display the top of the active window)
23. NUM LOCK+Asterisk sign (*) (Display all of the subfolders that are under the selected folder)
24. NUM LOCK+Plus sign (+) (Display the contents of the selected folder)
25. NUM LOCK+Minus sign () (Collapse the selected folder)
26. LEFT ARROW (Collapse the current selection if it is expanded, or select the parent folder)
27. RIGHT ARROW (Display the current selection if it is collapsed, or select the first subfolder)
Shortcut Keys for Character Map
After you double-click a character on the grid of characters, you can move through the grid by using the keyboard shortcuts:
1. RIGHT ARROW (Move to the rightor to the beginning of the next line)
2. LEFT ARROW (Move to the left orto the end of the previous line)
3. UP ARROW (Move up one row)
4. DOWN ARROW (Move down one row)
5. PAGE UP (Move up one screen at a time)
6. PAGE DOWN (Move down one screen at a time)
7. HOME (Move to the beginning of the line)
8. END (Move to the end of the line)
9. CTRL+HOME (Move to the first character)
10. CTRL+END (Move to the last character)
11. SPACEBAR (Switch between Enlarged and Normal mode when a character is selected)
Microsoft Management Console (MMC)
Main Window Keyboard Shortcuts
1. CTRL+O (Open a saved console)
2. CTRL+N (Open a new console)
3. CTRL+S (Save the open console)
4. CTRL+M (Add or remove a console item)
5. CTRL+W (Open a new window)
6. F5 key (Update the content of all console windows)
7. ALT+SPACEBAR (Display the MMC window menu)
8. ALT+F4 (Close the console)
9. ALT+A (Display the Action menu)
10. ALT+V (Display the View menu)
11. ALT+F (Display the File menu)
12. ALT+O (Display the Favorites menu)
MMC Console Window Keyboard Shortcuts
1. CTRL+P (Print the current page or active pane)
2. ALT+Minus sign () (Display the window menu for the active console window)
3. SHIFT+F10 (Display the Action shortcut menu for the selected item)
4. F1 key (Open the Help topic, if any, for the selected item)
5. F5 key (Update the content of all console windows)
6. CTRL+F10 (Maximize the active console window)
7. CTRL+F5 (Restore the active console window)
8. ALT+ENTER (Display the Properties dialog box, if any, for theselected item)
9. F2 key (Rename the selected item)
10. CTRL+F4 (Close the active console window. When a console has only one console window, this shortcut closes the console)
Remote Desktop Connection Navigation
1. CTRL+ALT+END (Open the Microsoft Windows NT Security dialog box)
2. ALT+PAGE UP (Switch between programs from left to right)
3. ALT+PAGE DOWN (Switch between programs from right to left)
4. ALT+INSERT (Cycle through the programs in most recently used order)
5. ALT+HOME (Display the Start menu)
6. CTRL+ALT+BREAK (Switch the client computer between a window and a full screen)
7. ALT+DELETE (Display the Windows menu)
8. CTRL+ALT+Minus sign (-) (Place a snapshot of the active window in the client on the Terminal server clipboard and provide the same functionality as pressing PRINT SCREEN on a local computer.)
9. CTRL+ALT+Plus sign (+) (Place asnapshot of the entire client window area on the Terminal server clipboardand provide the same functionality aspressing ALT+PRINT SCREEN on a local computer.)
Microsoft Internet Explorer Keyboard Shortcuts
1. CTRL+B (Open the Organize Favorites dialog box)
2. CTRL+E (Open the Search bar)
3. CTRL+F (Start the Find utility)
4. CTRL+H (Open the History bar)
5. CTRL+I (Open the Favorites bar)
6. CTRL+L (Open the Open dialog box)
7. CTRL+N (Start another instance of the browser with the same Web address)
8. CTRL+O (Open the Open dialog box,the same as CTRL+L)
9. CTRL+P (Open the Print dialog box)
10. CTRL+R (Update the current Web )
COMMENT…WHICH SHORTCUT YOU FOUND MOST USEFUL?