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Guide to Good SEO Using Yoast WordPress Plugin

Guide to Good SEO Using Yoast

Keyword

  • The text contains xxx words. This is far below the recommended minimum of 300 words. Add more content that is relevant for the topic.
  • The text contains xxx words. This is more than or equal to the recommended minimum of 300 words.

Basically, the more copy the better. The main issue is not overwhelming your reader. Ideally, they stay and read the entire page. Be conscious of above the fold copy and layout.

https://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/

 

  • No meta description has been specified. Search engines will display copy from the page instead.
  • The meta description contains the focus keyword.
  • The length of the meta description is sufficient.

The meta description is what will appear in a search engine result. Knowing the importance of this, Google gives it value indexing your page. Important to have you keyword in the meta description.  Also, make sure meta description is not too short or long (around 160 characters).

https://moz.com/learn/seo/meta-description

 

  • The focus keyword ‘xxx’ does not appear in the SEO title.

This is what the web reader sees in the tab for your webpage. Once again, Google knows the importance of this for the webpage reader and gives it value.

Important in selecting a keyword, note the balance of Long Tail vs Short Tail.

https://yoast.com/focus-on-long-tail-keywords/

http://neilpatel.com/blog/a-step-by-step-guide-to-integrating-long-tail-keywords-within-blog-posts/  (has an interesting chart)

 

  • The focus keyword doesn’t appear in the first paragraph of the copy. Make sure the topic is clear immediately.

Google is looking to ensure your page is relevant to the keyword and also that you introduce content related to the keyword right away, thus the emphasis on the keyword appearing quickly.

 

 

  • The focus keyword appears only in xxx subheadings in your copy. Try to use it in xxx more subheadings.

For readability, you want to have subheadings, but you also want to inform Google that you value your target keyword by placing it in the subheadings.

https://yoast.com/headings-use/

https://kb.yoast.com/kb/warning-you-have-not-used-your-focus-keyword-in-any-subheading/

 

  • No images appear in this page, consider adding some as appropriate.
  • The images on this page contain alt attributes with the focus keyword.

While Google is not yet able to identify the actual image content it values the alt text and description of the image highly. It also considers where you link to from the image if applicable.

https://yoast.com/image-seo/

 

  • No internal links appear in this page, consider adding some as appropriate.

However, make sure the linking is legitimate, Google does know.

https://moz.com/blog/should-seos-care-about-internal-links-whiteboard-friday

 

  • No outbound links appear in this page, consider adding some as appropriate.

Like the internal links, the outbound links should land on relevant content.

 

  • The keyword density is xxx, which is great; the focus keyword was found xxx times.

I have seen in a number of different sources that the idea keyword density is 1 to 3% or the use of the keyword 1 to 3 times per 100 words.

https://www.shoutmeloud.com/keyword-density-seo.html

 

  • The focus keyword does not appear in the URL for this page. If you decide to rename the URL be sure to check the old URL 301 redirects to the new one!

The URL in my view is one of the most important factors in SEO, from my experience I have seen thin pages with a keyword URL rank fairly high with Google.

 

  • The page title has a nice length.

Try to keep your page title under 60 characters. But don’t go too short, this is a very important part of the SEO.

https://moz.com/learn/seo/title-tag

 

  • You’ve never used this focus keyword before, very good.

Ideally, each page in your website is unique (and across the internet). Google knows who posted the content first and scores those pages much higher in search.

Readability

  • The text does not contain any subheadings. Add at least one subheading.

Subheadings are H1 etc  They help Google understand what you value on the page and they also allow the reader to scan your page more easily.

https://yoast.com/headings-use/

https://kb.yoast.com/kb/warning-you-have-not-used-your-focus-keyword-in-any-subheading/

  • xxx% of the sentences contain a transition word or phrase, which is less than the recommended minimum of 30%.

Transition words link together sentences and greatly aid usability.

https://yoast.com/transition-words-and-seo/

 

  • You have far too little content, please add some content to enable a good analysis.

You would only see this if your content is too short.

Basically, the more copy the better. The main issue is not overwhelming your reader. Ideally, they stay and read the entire page. Be conscious of above the fold copy and layout.

https://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/

 

Google considers how easy your page is to read in its rankings. And most important, so does your webpage reader. Unlike most mediums, webpage reading goes extremely fast. You want to ensure you capture the reader right away with a clearly formatted and easy to read page (emphasis above the fold).

https://yoast.com/flesch-reading-ease-score/

https://www.weidert.com/whole_brain_marketing_blog/bid/116966/bounce-rate-and-average-time-on-page-more-analytical-ammunition

 

  • The amount of words following each of the subheadings doesn’t exceed the recommended maximum of 300 words, which is great.

AND

  • None of the paragraphs are too long, which is great.

Once again, keep your paragraphs in an easy format to scan and comprehend for the reader.

 

  • xxx% of the sentences contain more than 20 words, which is less than or equal to the recommended maximum of 25%.

Like the above comment about paragraphs, once again easy to scan and comprehend for the reader.

 

  • xxx% of the sentences contain passive voice, which is less than or equal to the recommended maximum of 10%.

We have heard this in general about writing. While some may debate the merits of Yoast considering this, active copy is likely a good idea to consider.

https://kb.yoast.com/kb/passive-voice/

Measuring the Yoast WordPress Plugin Factors

What Google Analytics measures matter most? (while the overall information is important, this is a good quick glance to start)

https://en.onpage.org/blog/google-analytics-these-are-the-10-most-important-kpis-for-your-website

https://www.sanctuarymg.com/the-top-10-essential-google-analytics-metrics/

https://moz.com/beginners-guide-to-seo/measuring-and-tracking-success

 

 

  1. InPrivate Mode – Where Does Your Keyword Land in Ranking

This is the entire purpose of SEO. There are a number of programs that will do this automatically, but this is an important part of the SEO process. Type in the term. Who comes out on top and why? Where does your word fall and why do you think? What other possible keyword phrases should you consider?

 

  1. Audience – Overview – The Number of Visitors

This is hand chart to view to give you feel for the traffic coming into your site. Obviously, the more relevant content found via search, the traffic will be supplied to you from Google.

 

  1. Audience – Overview – Bounce Rate

The number of times someone enters you site from one page and then leaves it out. Basically, they click on your page and then leave backwards from it. You can see why Google will give this value. And this measure is important far beyond the bounce rate. If your keyword phrase is not matching the page, it is going to have a high bounce and Google is going to very quickly drop it from search relative to the search phrase. A high bounce is also going to direct relate to Average Time on Pages and the Number of Pages View (Google values these quite highly).

https://moz.com/community/q/bounce-rate-in-detail

 

  1. Audience – Behavior – New Vs Returning

You want to look at this number and get a feel if your website reach is increasing.

 

  1. Audience – Behavior – Engagement – Season Duration/Page Views

This is a breakdown of use time segments versus an overall average.

https://www.visma.com/blog/analysis-reporting-average-session-duration-google-analytics/

 

  1. Acquisition – Overview – Users from Organic Search

Organic search is the cornerstone good SEO. It is your bible when determining your effectiveness in summary.

 

  1. Acquisition – Search Console – Queries (Visits by Search Query -Keywords)

Organic search is the cornerstone good SEO. It is your bible when determining your effectiveness in summary. Looking at the Organic Queries (Search Terms) that make their way to your site will give you a sense of the effectiveness of your Digital Marketing. However, another very important aspect is seeing what Queries that are coming to the Website, but you are not yet capitalizing on (or variations) them fully.

 

  1. Acquisition – Search Console – Queries (Conversions – Keywords)

The Queries are important, but just as important is the Conversion is the CTR. You want this number to be as high as possible and need to determine the issue if this number is low.

 

  1. Acquisition – Social – Overview

Take a look at what Social Media is driving in Traffic.

 

  1. Behavior – Site Content – All Pages (Average Time on Page)

The more time on the page the better. If your pages are showing low

 

  1. Behavior – Site Content – Unique Page Views

Of course, the more “quality” views the better. This is the cornerstone of your Digital Market efforts.

 

  1. Behavior – Site Content – Landing Pages

Which Landing Pages are doing the best and why? What are some Landing Pages that should be working and are not?

 

  1. Behavior – Site Speed – Page Timings

Google and the Website viewer are both extremely sensitive to Page loading times. Ensure your Host is fast and that your Pages are optimized for loading speed.

https://blog.kissmetrics.com/speed-is-a-killer/

 

 

Written by

Garrett Hall is an online marketing & development expert with eosFirst AuroraCon. eosFirst is a website design, online development, online marketing and information technology consultancy.

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