Four Pillars Of Online Marketing
I. Site Structure & Content – Important for brand, sales and search.
II. Overall Company Integration – The success of your efforts lies in appreciating the importance of this.
III. Search – Organic, PPC and other mediums to support customers finding you.
IV. Measurement – Financial performance and customer satisfaction.
All of these marketing mediums in conjunction work together to help brand and promote your online business. This leads to a rise in online sales as you attract new customers.